“Ways of Seeing” by John Berger, and “Show and Tell” (Chapter Six) by Scott McCloud
· Discuss the relationship between languages and images.
· How does this relate to the ways in which society produces and/or uses icons?
Language is a broad topic. It is defined with verbiage explaining communication via words among a common people based on sequences of audible sounds of speech. Language also includes communication thru the use of symbols or images, such as letters in string for words and hieroglyphs and the complicated eastern writings, which rely heavily on symbols. Ultimately, the true meaning of specific language, symbols and images are strongly influenced by their context. What is context? Without context surrounding a communicable language, the communication breaks down. The complexity of specific context also lends itself to shifts in interpretations of the real meaning within the communication. Context evolves and changes as time continues to come and go. Take a particular book or painting and make every possible attempt to place either one in exactly the same context as its master originally saw it, and you will fail. At best, we can only hope to see and understand the meat of the piece as we read or view it from our own context. So, again, what is context? You are, right this very moment, in a context. Your mood, your life experiences, your understanding of the world around you, how you feel, the lighting around you, the objects surrounding you, the people surrounding you (or lack thereof), all are in some way makeup of your context. Now begin to read a book or admire a painting in front of you. The object has now been removed from its original context and placed within your realm of context. What we can do, is hope. Hope our context has not so removed a piece from its original context to the point we are simply incapable of seeing or understanding the piece’s real meaning. We can hope we are still able to find some substance in the words or in the brush strokes and possibly gain something in return. “The relation between what we see and what we know is never settled. The way we see things is affected by what we know or what we believe”(681). Understanding your own context and attempting to imagine or understand a sources’ original context is your first challenge as a beholder.
When someone sets out to communicate a message to someone else, a few things are predetermined before communication begins. The language that can be understood by both parties is identified. For the sake of discussion, assume language to include forms other than simple words of the English language strung together in sentence structure. The compilation of media utilized by the communicator is likely to be chosen with a basis of how he or she is most proficient and likely to effectively convey the intended message within the situation of the moment. Sign language would not be an effective communication medium for interacting with a blind man. A whisper would be lost in a noisy construction zone. A novel would be inappropriate as a stop sign.
Everyday, as we communicate with those around us, choices in medium are instantly made without conscious thought. The verbal language we use, the words we speak and our body language flow from us in a hope we will be understood by someone else. Even our attire communicates and is part of our personal context.
Scott McCloud discusses his ideas about a new understanding of effective communication thru the combined use of both words and images situated in a balanced composition. His “Show and Tell” comic-essay demonstrates the scale of balancing images with words. In my own attempt to not remove McCloud’s work from context, I choose not to quote him directly, but I will do my best here to explain his ideas in my own words, as well as, try my hand at a similar demonstration. McCloud uses four main approaches to illustrating his ideas: the evolvement of books from childhood to adulthood (where images are progressively replaced with more text), the transitions from “cave-man” drawings to hieroglyphs to letter-based writing, the growth in pictures and seven identified image-writing combinations commonly seen in comic books. There is definitely a power to combining words and images. Images alone are able to “say” a great deal, without the support of text. When words are provided along with an image, the image can say even more. Words can contextualize an image and an image can contextualize words.

STOP, and take a moment to think about the places you have seen this image before reading further.
Now, look at the following words and recognize where you have seen them, just as you did with the image.
“Annuit coeptis: MDCCLXXVI Novus ordo seclorum”
The above image is an icon… It is believed to have originated from the Egyptians, and first appearing, as shown above, around the seventeenth century. In the course of centuries, since this image first developed, it has been adopted by different sects to represent something to be said or stated as an icon “they” identify with.
The following image is similar to the first, but in a different context. Note the removal of color and its pen and ink design. Also, notice the alteration in the form of the eye.
Next, the image is combined with the words.
Add more context to the image, and it begins to take on a more recognizable form.

Finally, here is the result of combining the words and the image in a common, everyday context.
There is still more to be understood about the combination of the all-seeing eye, or more precisely, the Eye of Providence, and the words “Annuit coeptis: MDCCLXXVI Novus ordo seclorum.” In order to grasp the full meat behind the combination placed upon the reverse side of our Great Seal found on the one-dollar bill, two things are required: knowing why our forefathers chose this imagery for the Great Seal and understanding what message was intended to be conveyed by its presence. Of course, the beholder’s challenge does not stop there. The words must be addressed. What does “Annuit coeptis:” mean. What language is it, and where did such a phrase originate from? “MDCCLXXVI”, which means seventeen hundred seventy-six, what is the significance of 1776? Why not simply write “1776” on the back of our dollar bill? “Novus ordo seclorum,” what do these three little words mean? An entire essay could be written to explain the entire meaning behind the reverse side of our country’s Great Seal, but by placing a little bit of imagery in composition with five little words and a roman numeral, our forefathers were able to powerfully convey a message to the onlookers of the Great Seal, a message that would require much more space and text than allotted on one side of the seal.